OLD SPICE COMPLEXCON BOOTH
EXPERIENTIAL
“Mind, Body, and Sole”
We created a booth for Old Spice at the 2019 Long Beach Complexcon in the form of Sneaker Spa.
Because people who go to Complexcon love sneakers…that’s like, the whole point. And you know what? Justifiably so! So we made a spa dedicated to pamperin’ ‘em!
Picture this:
You.
Yes, you!
Kicking back in our scandi-inspired space as attendants clean your sneakers.
You’re having your sneakers cleaned by our attendants while you lounge on cedar benches.
The relaxing aroma of Old Spice’s “Relax” body wash fills the air.
You’re pondering, as you’re relaxing and getting your sneakers cleaned by our attendants in our scandi-inspired space, whether or not you want to get your photo taken on a topiary throne with or without a celebrity.
You decide…both!
And leave with an at-home cleaning kit for your-self/-body filled with Old Spice products.
And, if you’re lucky, a limited edition Sneaker Spa robe.
Agency: Wieden+Kennedy Portland
