NIKE MAKE A NATION BELIEVE

FILM + SOCIAL + OOH

Christine Sinclair is a multi-North-American-countries badass soccer player and captain not only of the Portland Thorns, but also the Canadian National team.
We made a campaign dedicated to her and said badass-ness-ess on the field for the Women’s World Cup that consisted of a film, social key visual, and a Yonge-Dundas Square takeover in Toronto, ON.

Agency: Wieden+Kennedy Portland