p&g JOY razor campaign launch
Film + SOCIAL + KEY VISUAL + EXPERIENTIAL EVENT
Joy is not only an emotion, but a razor available exclusively at Walmart.
We crafted an entire brand identity for the launch of P&G’s at-the-time-latest (ATTL) razor which included but was not limited to: squiggly, multi-color, animated body hair.
Agency: Wieden+Kennedy Portland
We also crafted a ton of instagram posts as part of our launch for joy.
Fun fact: All pieces were completely executed in-house at W+K, and as such, I know whomst each and every (human) limb belongs two and have conversed with the bodies they are attached to.
Joy Key Visual
To cap the launch off, we partnered with Popsugar to create a pastel paradise event of razor and things-that-go-with-razor + razor-environments but made it funner, and less damp.
