FACEBOOK GROUPS

FILMS

People have interests. People are also online. People are also online with interests and love sharing their interests with other online people who have interests.

So with that succinct insight, we created a campaign consisting of 8 films for a website that hosts an online space for all of those people where they can share those interests online with one another.
Whether it be slaying wigs, (platonically) loving pizza or being just okay moms.

It’s also worthwhile to mention that 90% of the cast were actual members of these online groups.

Agency: Wieden+Kennedy Portland